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Sustainability at Pukka - Our latest report

29th May 2019

Pukka was founded on a mission to create a business, that lives in a regenerative way, benefiting the health of people, plants and the planet.

Pukka people are truly connected to this mission and to bring it to life without compromise; from the quality of our organic practitioner-grade herbs fairly sourced from around the world, to the fully recyclable envelope launched in 2018. We continually challenge ourselves to be better.

This year’s report introduces our three-year Regenerative Strategy, presenting our bold sustainability vision and performance in three key areas:

Firstly, to pioneer regenerative organic agriculture. Our commitment to organic grows as we do. Our support and guidance for our organic farmers has shown positive impact on the livelihoods of the farmers, their communities and biodiversity all as a result of an organic-only approach. In 2018, we bought 16% more organic herbs than in 2017.

Seb and farmer  Sustainability

Secondly, we’re calling for a herbal health & wellbeing revolution. We’re investing heavily in our herbal expertise, working with leading universities globally on ground-breaking research to uncover new uses for herbs in preventative healthcare.

Thirdly, we are striving to be a Force for Good. As we grow, so does our responsibility to invest back into the planet. After mapping our carbon impact from crop to cup, we were delighted to have our climate goal of zero carbon by 2030 validated by the Science Based Targets initiative in 2018.

You can read the full report here.

Meet the author

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Vicky Murray, Sustainability Manager

I spend most of my time with one eye on the future. When you bring tomorrow’s challenges into focus you begin to demand a lot more from today! My job here at Pukka is to look for opportunities for us to do things in ways that will have maximum benefits to people, plants and planet. I live to spend time in beautiful nature – particularly blustery walks with my family along the Northumberland coast. And work to passionately protect it.

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